Business of dining, almost the largest area in Kuwait, where the number of restaurants in Kuwait exceeds the number of businesses in any other area. Thus, the area of food is reddish, if you were not a wolf; then, you will be eaten by whales!
But if you have the ambition to experience a new experience, a mysterious adventure and a fierce war, to start a business in the field of feeding, So how can you open a restaurant in Kuwait, in this Red Ocean?
Regardless of the legal and governmental steps in this matter,
The following tips may help you, by creating a foundation and framework to get started:
Visit places which many restaurants are there and form an idea of the commercial aspect, place and speciality
are there and form an idea of the commercial aspect, place and speciality
Start a home business and test the project carefully
Adopt place, style, décor, colors, menu
Marketing, then marketing
Pricing and collaboration
Thinking outside the box.
Planning a business such as opening a restaurant in Kuwait is more important than opening the restaurant itself. Visiting restaurants for a sufficient period of time, in all seasons, may be an important and very helpful factor in the formation of the foundations of the road-map. Visit Avenues, 360 Mall, Gate Mall, Restaurant Street, Industrial Ardiya… And other areas where restaurants are frequently present in different disciplines and sizes.
Note the restaurants which people stand in front of them in a queue, and the other ones that sell to only two or three customers. Analyze the position and “place the dots on the letters”.
Study a specific number of places and regions, for a full year, all seasons, and pay attention to all the factors affecting them in each season.
It may be a strange idea, but this is our advice to you. Home projects are very popular with the public, especially the people of the country. Starting from a home business to a formal business can be more enthusiastic and emotional and attract more permanent customers. It receives much more support than the regular start-ups of projects
By opening a restaurant on Instagram and Facebook, you can study your specialty market deeper and closer, deal with delivery services and gain more experience in pricing your products. In addition, you will have an excellent idea about your customers’ tastes and preferences.
Location: The most attractive to people of all seasons
Décor: Will you only accept the delivery of orders or are there tables inside the restaurant? Will the décor be classic or modern? You’ll need to suggest several designs on as many friends and relatives as possible to help with your choice.
Colors: You’ll need to sit down with specialists in the field of choice of restaurant décor, menu and logo colors
Marketing for any business is more important than creating business itself. Let alone open a restaurant in Kuwait, to say the least, that the red ocean is inflamed by war and very strong competition. Get used to marketing. Just keep the most important things.
Surprise diwaniya, camp, chalet, house or even company, every week by sending 10 different meals of your products, or adopting a dinner bag in Ramadan for the families of the most sought-after customers from your restaurant, or organizing a community competition for students of the school with disabilities … and other creative ideas. Don’t imitate… Don’t imitate.
Set fixed and clear prices for your products, focus on the packages, add all the extras you can add such as soft drink, water, salads and appetizers to your meals and set their prices as a package. Customers tend to order meals with the highest number of extras and forget the basic price. You can set a high price for the basic meal, then entice the customer with extras that will cost you very little.
Don’t lower your product prices, in return, run new offer every week, for example if the meal is $3, subtract two meals for $4. But don’t offer a single meal for 2 DK. In this case, your product status will remain morally high in the eyes of customers.
Collaborate and partner with cafes, health institutes and others, to be the exclusive supplier of meals ordered from customers of these places. With commissions on each order or exclusive discounts for their customers.
The idea of all of the above in pricing, is to rotate inventory, increase the amount of sales and cash flow, maintaining the high status of the product in the eyes of customers.
6- Social Media:
For each article, marketing on Social Media must be as ambitious as the restaurants of the most projects that need visual marketing. The popular saying goes: ”Eye eats before mouth”.
Start with professional product photography, photo component details. Then complete the route with the help of a very professional graphic designer, and finally simply publish.
Create a mix of photos and videos, never save a day without shooting new material and posting it on your restaurant’s Social Media.
We don’t recommend, because it’s cold outside!!
You don’t need to get out of your box, you need to think about it realistically and logically, and test all the steps yourself. And put yourself in the place of the customers. And stay away from tradition.
More importantly, every step you make must have a clear and specific goal.
Best regards & Good luck.
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